On a regular (e.g., quarterly) basis, visit customers and seek feedback on product and service satisfaction e.g.,
- why do you buy?
- Are you satisfied?
- Are there concerns?
- Are there new products we need to respond to?
- Are there new products or services you would like to see?
On a regular (e.g., quarterly) basis, visit people who do not buy and seek feedback on product and service satisfaction e.g.,
- why do you not buy?
- Do you use?
- If you use, where do you presently get your products or service?
- Are there new products or services you would like to see?